The story of Cadbury Dairy Dairy started back in 1905 in Bournville, U. K., however the journey with chocolate enthusiasts in India began in 1948. The pure taste of Cadbury Dairy Milk is the preference most Indians crave intended for when they think of Cadbury Dairy Milk. The variants Fresh fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy products Milk having a variety of ingredients and are very popular amongst teens & adults. Recently, Cadbury Dairy Milk Desserts was launched, specifically to serve the urge intended for 'something sweet' after foods. Cadbury Milk Milk offers exciting items on offer - Cadbury Milk Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Milk Milk 2 in 1, a delightful mixture of milk chocolate and white chocolate. Supplying consumers an exilerating reason to keep coming back in to the fun packed world of Cadbury. Our Journey:
Cadbury Dairy products Milk has been the market innovator in the chocolate category for many years. And provides participated and been an element of every Indian's moments of happiness, delight and special event. Today, Cadbury Dairy Milk alone holds 30% worth share in the Indian candy market. Inside the early 90's, chocolates been seen in as 'meant for youngsters', usually an incentive or a entice for children. In the Mid 90's the category was re-defined by very popular `Real Taste of Life' marketing campaign, shifting major from `just for kids' to the `kid in all of us'. It appealed to the child in every single adult. And Cadbury Dairy Milk started to be the perfect manifestation of 'spontaneity' and 'shared good feelings'. В В В
The 'Real Taste of Life' marketing campaign had a large number of memorable executions, which persons still fondly remember. However , the one together with the " girl dancing around the cricket field" has remained imprinted in our memory, as the utmost spontaneous & un-inhibited expression of pleasure. This marketing campaign went on being awarded 'The Campaign in the Century', in India on the Abby (Ad Club, Mumbai) awards. Back in the 90's, to increase expand the...