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Exam IMM 2011 Resit

School of Business and Economics

RESIT EXAM

Study course

Code

Time

Time

Site

: International Marketing Management

: EBC2009

: Wednesday, 04 11, 2012

: 13: 00-16: 00

: MECC Westhal

EDITION A

Electric communications gadgets are not allowed – push them in your handbag (under your table) or perhaps on the floor, not really in your pocket! (Otherwise this will be reported as possible fraud).!! Virtually any writing after the official end of the evaluation will be viewed as possible fraudulence and reported to the Board of Examiners!!

This exam consists of:

(please check if you received most pages, before you

commence answering)

10

40

Web pages (Front web page included)

Concerns

You should make use of:

Name: ………. ………. ………. ………. ……….

ID number: ………. ………. ………. ………. ….

- A non-programmable calculator

- Dictionaries: all 'languages' to British and The english language to all 'languages'

Norm:

To you must solution at least 27 out of forty five questions right.

Publication of the results: within just 15 workdays

Procedure for arguments:

Complaints regarding the exam need to be formulated on paper within 5 working days following date of the exam for the block planner: Dr . NГ©omie Raassens (n. [email protected] nl).

Particulars:

Multiple-choice questions needs to be answered for the answering kind. Please plainly indicate which usually version you received (see above). A quick answer crucial will be available in Eleum inside 24 hours following your exam.

You should hand in the entire exam (11 pages!! ). The exam are not graded if the exam is usually not presented with in.

A question can be omitted by selecting option 'E', this means you will not answer this question. You receive 3 points to get giving a right answer, zero points for giving no answer (option E), and -1 points for presenting an incorrect response. 1

Guidance:

The multiple-choice questions have to be answered for the answering form accompanying this exam. Make sure you check whether you have received this form. Only 1 answer every question can be acceptable. Make sure you tick the correct answer for each of the questions. Providing more than one answer will be interpreted like a WRONG solution. Good luck! The IMM group

1 . International airports have added attractions to encourage travellers to travel to one site rather than one other. Amsterdam Schiphol airport provides a online casino, which is one of a(n)

A.

B.

C.

D.

Primary service

Real service

Augmented service

Facility-based service

installment payments on your In 2009, Nokia developed an extremely high end mobile phone, i. at the. Vertu. Don can be considered as being a luxurious and high-class cellular phone. The ultimate platinum eagle Vertu portable phone's cost is about $32, 000. The buying price of the cheapest version of the Capacite mobile phone can be $4, seven-hundred, which is created using stainless steel. The Vertu is an example of a(n)

A.

N.

C.

G.

Unsought merchandise

Convenience merchandise

Specialty product

Shopping product

3. Which in turn distribution approach would you advise Nokia to sell Vertu? A.

B.

C.

D.

Rigorous distribution

Special distribution

Picky distribution

Total distribution

5. Later, Nokia has developed a Ferrari influenced line of Don phones. This used side stitched Ferrari leather. The Vertu Ascent Ti Ferrari edition can be an example of A.

B.

C.

D.

Co-branding

Ingredient marketing

Family marketing

National personalisation

5. Gillette produces and sells waxing products. The razors happen to be relatively cheap, but the cutting blades are not. By doing this of charges products is actually a.

B.

C.

D.

Optional-product pricing

Product-bundle pricing

Captive-product pricing

By-product pricing

2

6. Gillette often measures the impact of an advertisement by conducting post-tests. They use both recall and recognition testing. What do these tests suggest? A. A recall check measures affection, whereas a recognition check measures know-how

B. A recall check measures unaided recall, although a recognition test actions aided recall

C. A recall check measures helped recall, while a recognition test procedures...

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